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The Top 4 Key Points of a Social Media Marketing Strategy

Updated: Nov 28, 2023

Social media marketing has become an essential part of digital marketing. With millions of people using social media platforms daily, it presents an opportunity for businesses to reach and engage with their target audience.

However, to effectively use social media for marketing purposes, you need a well-defined strategy that considers various factors. In this article, we will explore the core components of a social media marketing strategy, including setting goals, understanding your sales funnel, and using a social media content calendar.

Key Points of Social Media Marketing Strategy:

Social media marketing strategy


Setting Social Media Marketing Goals

The first component of a social media marketing strategy is setting goals. Your goals will guide your social media efforts and help you measure your performance. The goals you set should be specific, measurable, achievable, relevant and time-bound (SMART).

Examples of social media goals include increasing brand awareness, driving website traffic, generating leads, increasing sales, and improving customer engagement. Once you have set your goals, you need to identify the metrics to track your progress. Metrics can include the number of followers, likes, comments, shares, click-through rates, and conversions.

Developing a Social Media Marketing Strategy

Developing a social media marketing strategy starts and ends with setting goals and tracking their performance to achieve or adjust them. Here are some key steps to developing a social media marketing strategy:

  1. Define your target audience: The success of your social media marketing efforts depend on how well you know your target audience. Identify their demographics, interests, behaviours and pain points.

  2. Choose the right social media platforms: There are many social media platforms to choose from, including Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. You don't have to be on every platform; however, you do need to choose the ones where your target audience is most active.

  3. Create a content strategy: Your content strategy should align with your social media marketing goals and the preferences of your target audience. Your content should be valuable, informative, entertaining and engaging.

  4. Allocate resources: Social media marketing requires time, effort & resources. You need to allocate resources, such as staff, budget and tools, to effectively implement your strategy.

Understanding Your Sales Funnel on Social Media

Another critical component of a social media marketing strategy is understanding your sales funnel on social media. A sales funnel refers to the stages a prospect goes through before making a purchase. On social media, the stages include:

  1. Awareness: Prospects become aware of your brand and products/services through your social media content, ads or mentions.

  2. Consideration: Prospects consider your products/services and compare them with those of your competitors.

  3. Conversion: Prospects take action, such as filling out a form, making a purchase or requesting a demo.

  4. Retention: Customers continue to engage with your brand and become repeat customers.

Understanding your sales funnel on social media will help you identify the right social media tactics for each stage, such as using awareness campaigns, retargeting ads or offering incentives to convert prospects.

Creating a Social Media Content Calendar

The final component of a social media marketing strategy is using a social media content calendar. A content calendar is a schedule of the content you will post on your social media platforms. It helps you plan your content in advance, ensure consistency and avoid last-minute rushes.

Your content calendar should include the following:

  1. Types of content: Your content can include blog posts, infographics, videos, memes, quizzes, polls or live streams.

  2. Posting frequency: Determine how often you will post on each platform and at what times.

  3. Themes: Align your content with specific themes, such as holidays, events or product launches.

  4. Call to action: Include a call to action in each post to encourage potential clients to sign up, purchase, contribute or engage with your business.



In conclusion, a well-executed social media marketing strategy can help businesses of all sizes and industries connect with their audience, increase brand awareness, drive website traffic and ultimately, boost sales. By setting clear goals, understanding your sales funnel on social media and using a social media content calendar to plan & track your content, you can effectively leverage the power of social media to achieve your business objectives. Remember to regularly analyse and adjust your strategy based on performance metrics and stay up-to-date with the latest social media trends and best practices.

With a strategic approach and the help of a digital marketing agency like Arikserv, you can take your social media presence to the next level and achieve your business goals.


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